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NEWS! Some recent copywriting I've been doing in the advertising world can presently be viewed at: imgoingvideos.com for the new PUMA fragrance called "i'm going", and at: christina-aguilera-perfumes.com for Christina Aguilera's new signature fragrance.

To read a .pdf file of my cover story feature article about the Binger Filmlab published in the Amsterdam Weekly, please click here.


Even though the myriad visual possibilities of design and video intrigue me, what fascinates me even more is how these tiny objects — letter-forms from the alphabet — can combine and re-combine in endless configurations to create the stories of our world.

As a result I am drawn to a variety of writing styles, as each new style represents an opportunity to experiment with a new kind of voice.

At left are links to samples of my work. And if my voices or styles could be expressed as colours...then at the trusty, solid, primary coloured end of the spectrum you'll find some brochure and informational examples in Copywriting, and an excerpt from a medical/political paper in Research-based. Moving into some brighter shades you'll find some synopses, taglines, and a feature film excerpt in Screenwriting and a link to a commissioned work in Online creative. And then just to throw in some fluorescents and metallics for loud and reckless fun, check out the character-based pieces in Performance texts, or the playfully tinted Greeting cards.

 
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All text and photographic content Copyright Matthew Curlewis © 2005